NYDJ Jawwad Ali

NYDJ, formerly known as  Not Your Daughter’s Jeans, was founded in 2003 to address a gap in the women’s denim market. Back then, comfortable and flattering jeans for every woman simply did not exist. Most jeans had low waists and fit uncomfortably, and if they did fit well, they were just not stylish. Our landmark premium stretch jeans 

NYDJ, formerly known as  Not Your Daughter’s Jeans, was founded in 2003 to address a gap in the women’s denim market. Back then, comfortable and flattering jeans for every woman simply did not exist. Most jeans had low waists and fit uncomfortably, and if they did fit well, they were just not stylish. Our landmark premium stretch jeans