NYDJ Ashar

In 2020 we started on the path to producing clothing that is better for the environment with the launch of our sustainable BlackLast denim technology and more recently BlueLast. The following year we launched our footwear collection made with eco friendly elements. Next we expanded our sustainable efforts with a collection of denim tops and more that uses 100 Percent organic cotton recycled materials and earth friendly technologies with our same legendary fit and style.


In 2020 we started on the path to producing clothing that is better for the environment with the launch of our sustainable BlackLast denim technology and more recently BlueLast. The following year we launched our footwear collection made with eco friendly elements. Next we expanded our sustainable efforts with a collection of denim tops and more that uses 100 Percent organic cotton recycled materials and earth friendly technologies with our same legendary fit and style.